PRIMING AND IMPLICIT MEMORY - A REVIEW AND A SYNTHESIS RELEVANT FOR CONSUMER-BEHAVIOR

The idea of implicit memory have recently seen a resurgence of interest in the memory and cognition literature. A major issue is that of dissociations or independence between explicit and implicit memory systems. An ongoing and unresolved debate is how to reconcile the data with various theoretical frameworks. The findings and issues from the psychological literature are briefly discussed followed by some of these issues which could have relevance for consumer behavior.