ACQUIRING AND SELLING TECHNOLOGY - MARKETING TECHNIQUES

被引：6

作者：

ANDERSON, BA

机构：

来源：

RESEARCH MANAGEMENT | 1979年 / 22卷 / 03期

关键词：

MARKETING - PATENTS AND INVENTIONS;

D O I：

10.1080/00345334.1979.11756538

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper lists the types of arrangements for licensing patents and discusses factors that must be considered in the selling and negotiation process.

引用

页码：26 / 28

页数：3

共 50 条

[1] ACQUIRING AND SELLING TECHNOLOGY - ROLE OF THE MIDDLEMAN
LIEN, AP
[J]. RESEARCH MANAGEMENT, 1979, 22 (03): : 29 - 31
[2] ACQUIRING AND SELLING TECHNOLOGY - LICENSING SOURCES AND RESOURCES
SENKUS, M
[J]. RESEARCH MANAGEMENT, 1979, 22 (03): : 22 - 25
[3] ACQUIRING AND SELLING TECHNOLOGY - LICENSING DOS AND DONTS
MARCY, W
[J]. RESEARCH MANAGEMENT, 1979, 22 (03): : 18 - 21
[4] MARKETING, NOT SELLING
REDMAN, J
[J]. CHEMICAL ENGINEER-LONDON, 1988, (445): : 3 - 3
[5] MARKETING AND SELLING
MITCHELL, P
[J]. MACHINERY AND PRODUCTION ENGINEERING, 1975, 126 (3250): : 280 - 280
[6] MARKETING NOT SELLING
ROUSE, NE
[J]. CIM BULLETIN, 1986, 79 (893): : 33 - 33
[7] ACQUIRING AND MARKETING TECHNOLOGY - INDUSTRIAL-RESEARCH INSTITUTE POSITION STATEMENT ON LICENSING OF TECHNOLOGY
不详
[J]. RESEARCH MANAGEMENT, 1979, 22 (03): : 32 - 33
[8] MARKETING VS SELLING
NEVISON, DCH
[J]. DIE CASTING ENGINEER, 1982, 26 (03): : 36 - 38
[9] ACQUIRING TECHNOLOGY
LEMMON, WA
[J]. CANADIAN CERAMICS QUARTERLY-JOURNAL OF THE CANADIAN CERAMIC SOCIETY, 1990, 59 (01): : 29 - 32
[10] CROSSING THE CHASM - MARKETING AND SELLING TECHNOLOGY PRODUCTS TO MAINSTREAM CUSTOMERS - MOORE,GA
不详
[J]. SLOAN MANAGEMENT REVIEW, 1992, 33 (02): : 104 - 104

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