Broadcast Advertising in Europe

被引：0

作者：

不详

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来源：

ECONOMIC GEOGRAPHY | 1932年 / 8卷 / 02期

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暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：209 / 209

页数：1

共 50 条

[1] The Development of Research in Broadcast Advertising
James, E. P. H.
[J]. JOURNAL OF MARKETING, 1937, 2 (02): : 141 - 145
[2] ON REGULATING BROADCAST ALCOHOL ADVERTISING
ATKIN, CK
[J]. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 1993, 37 (01) : 107 - 113
[3] Broadcast scheduling for mobile advertising
De Reyck, B
Degraeve, Z
[J]. OPERATIONS RESEARCH, 2003, 51 (04) : 509 - 517
[4] ATTORNEY ADVERTISING OVER THE BROADCAST MEDIA
CURRIE, IT
[J]. VANDERBILT LAW REVIEW, 1979, 32 (03) : 755 - 782
[5] ADVERTISING OPPORTUNITIES IN A FRAGMENTED BROADCAST ENVIRONMENT
STEWART, DW
[J]. EXAMINING THE MEDIA RESEARCH AGENDA OF THE FUTURE: TOWARDS ACCOUNTABILITY, POSSIBILITIES FOR INTERMEDIA MEASUREMENT, NEW TECHNOLOGIES, NEW CHALLENGES, A MERGER FOR MEDIA AND MARKETING RESEARCH, 1989, : 193 - 206
[6] Evaluation of medication advertising broadcast on radio stations
Batista, Almaria Mariz
Ribeiro Dantas de Carvalho, Maria Cleide
[J]. CIENCIA & SAUDE COLETIVA, 2013, 18 (02): : 553 - 561
[7] Responsible advertising in Europe
Gray, Oliver
[J]. YOUNG CONSUMERS, 2005, 6 (04): : 19 - +
[8] POLITICAL BROADCAST ADVERTISING AND PRIMARY ELECTION VOTING
WANAT, J
[J]. JOURNAL OF BROADCASTING, 1974, 18 (04): : 413 - 422
[9] BROADCAST ADVERTISING BY CANDIDATES FOR MICHIGAN LEGISLATURE - 1970
PRISUTA, RH
[J]. JOURNAL OF BROADCASTING, 1972, 16 (04): : 453 - 459
[10] Understanding the Role of Spokesperson Voice in Broadcast Advertising
Dahl, Darren W.
[J]. SENSORY MARKETING: RESEARCH ON THE SENSUALITY OF PRODUCTS, 2011, : 169 - 182

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