THE IMPACT OF NEW PRODUCT INTRODUCTIONS ON THE MARKET VALUE OF FIRMS

被引：315
|
作者：
CHANEY, PK
DEVINNEY, TM
WINER, RS
机构：
[1] UNIV CALIF LOS ANGELES,LOS ANGELES,CA 90024
[2] UNIV CALIF BERKELEY,BERKELEY,CA 94720
来源：
JOURNAL OF BUSINESS | 1991年 / 64卷 / 04期
关键词：
D O I：
10.1086/296552
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：573 / 610
页数：38
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