CULTURAL DIMENSIONS OF MARKETING STRATEGIES

被引：0

|

作者：

MITCHELL, IS

机构：

来源：

REVIEW OF BLACK POLITICAL ECONOMY | 1980年 / 10卷 / 03期

关键词：

D O I：

10.1007/BF02689651

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：247 / 261

页数：15

相关论文

共 50 条

[1] CHINESE CULTURAL-VALUES - THEIR DIMENSIONS AND MARKETING IMPLICATIONS
YAU, OHM
EUROPEAN JOURNAL OF MARKETING, 1988, 22 (05) : 44 - 57
[2] Kansei Marketing Strategies for Cultural and Creative Products
Chen, Zhen-Yu
Hsu, Yen
CROSS-CULTURAL DESIGN, PT III, CCD 2023, 2023, 14024 : 112 - 128
[3] The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study
Long-Chuan Lu
Gregory M. Rose
Jeffrey G. Blodgett
Journal of Business Ethics, 1999, 18 : 91 - 105
[4] The effects of cultural dimensions on ethical decision making in marketing: An exploratory study
Lu, LC
Rose, GM
Blodgett, JG
JOURNAL OF BUSINESS ETHICS, 1999, 18 (01) : 91 - 105
[5] Commodifying Ethnicity: On Marketing Strategies in Immigrant Cultural Economies in Vienna
Parzer, Michael
Kwok, Kim
JOURNAL OF INTERCULTURAL STUDIES, 2013, 34 (03) : 262 - 279
[6] The relationship between national cultural dimensions and retail format strategies
Etgar, Michael
Rachman-Moore, Dalia
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2011, 18 (05) : 397 - 404
[7] Developing the Cultural Agenda: The Socio-spatial Dimensions of the Regional Cultural Strategies in England
Ravenscroft, Neil
SPACE AND POLITY, 2005, 9 (02) : 149 - 166
[8] A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions
Al-Haddad, Hadeel Bahjat
Galib, Mohammad Hasan
INTERNATIONAL JOURNAL OF ONLINE MARKETING, 2020, 10 (03) : 62 - 89
[9] Marketing strategies in the planning and management of military cultural heritage: a case study
Fernandez Alles, Maria Teresa
PASOS-REVISTA DE TURISMO Y PATRIMONIO CULTURAL, 2019, 17 (02) : 327 - 341
[10] An Inter-cultural Research on the Relationship Marketing Strategies in the Retail Industry
Han Guoyue
PROCEEDINGS FOR THE 2008 EURO-ASIA CONFERENCE ON ENVIRONMENT AND CORPORATE SOCIAL RESPONSIBILITY: TOURISM, MICE AND MANAGEMENT TECHNIQUE SESSION, 2008, : 166 - 174

← 1 2 3 4 5 →