Patient Recruitment 2.0: Become a Partner in the Patient Journey Using Digital Media

被引：1

作者：

Lindemann, Michael ^{[1
,2
]}

Freeman, Tobe ^{[1
]}

Kilchenmann, Timothy ^{[1
]}

Harrison, Shuree ^{[3
]}

Chan, Margaret ^{[3
]}

Wygonik, Mark ^{[3
]}

Haines, Lea ^{[4
]}

Gossens, Christian ^{[1
]}

机构：

[1] F Hoffmann La Roche Ltd, Roche Innovat Ctr Basel, pRED Informat, Roche Pharma Res & Early Dev, Grenzacherstr 124, CH-4070 Basel, Switzerland

[2] Baden Wuerttemberg Cooperat State Univ, Lorrach, Germany

[3] Roche Innovat Ctr New York, pRED Clin Dev, Pharmaceut Res & Early Dev, 430 East 29th St, New York, NY 10016 USA

[4] F Hoffmann La Roche Ltd, Roche Innovat Ctr Basel, Pharmaceut Dev Clin Operat, Grenzacherstr 124, CH-4070 Basel, Switzerland

来源：

JMIR RESEARCH PROTOCOLS | 2016年 / 5卷 / 01期

关键词：

Internet intervention; patient empowerment; cancer survivor; systematic review; web; 2.0; social media;

D O I：

10.2196/resprot.5045

中图分类号：

R19 [保健组织与事业（卫生事业管理）];

学科分类号：

摘要：

We describe a digital platform, Pioneering Healthcare, designed to inform and empower people who are impacted by lung cancer. The platform enables Roche to support an online conversation with patients and caregivers about lung cancer, and about the role of lung cancer clinical studies in the development of future treatment options. This conversation is live and ongoing on the platform. It provides insights about the views and motivations of patients, and about how to better support patients pursuing treatment for life-threatening illness. We discuss the strategies used to deploy Pioneering Healthcare, and the advantages of using digital platforms for raising disease awareness, increasing patient engagement and, ultimately, for boosting patient enrollment into clinical trials.

引用

页数：8

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