Understanding the Linkages in Organisational and Human Relations: A Review of Social Network Analysis

The relevance of social network analysis is greatly magnified in the era of exponential proliferation of social media interactions, globalisation and interconnectedness of business management systems. Understanding relations among people, organisations and businesses is crucial in maximising output of such linkages. Hence, Social Network Analysis the latest addition in this field brings forth an annotated insight into the origin, practical experiences and applications of this technique in assessing relations among people, businesses, communities and organisations. It explains with clarity the ideas that produced social network analysis, theories that shaped its formulation, the tools of work, future applications and benefits. It is ideal and informative for beginners in social relations study and very practical for experienced researchers in systems network analysis.