IMPROVING ADVERTISING AIMED AT SENIORS

被引：0
|
作者：
MILLIMAN, RE [1 ]
ERFFMEYER, RC [1 ]
机构：
[1] UNIV WISCONSIN,MKT,EAU CLAIRE,WI 54701
来源：
JOURNAL OF ADVERTISING RESEARCH | 1990年 / 29卷 / 06期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：31 / 36
页数：6
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