USING PUBLIC-OPINION POLLS TO MANAGE THE IMPACT OF NEGATIVE PUBLICITY

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作者：
BOSCARINO, JA
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来源：
MARKETING PERFORMANCE : PROFILING TOMORROWS SURVIVORS: SYMPOSIUM DIGEST | 1989年
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R19 [保健组织与事业（卫生事业管理）];
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页码：69 / 71
页数：3
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