SUBJECTIVE AND OBJECTIVE CRITERIA IN CONSUMER CHOICE - AN EXAMINATION OF RETAIL PATRONAGE CRITERIA

被引：2
|
作者：
HIRSCHMAN, EC
KRISHNAN, S
机构：
[1] NYU,GRAD SCH BUSINESS,NEW YORK,NY 10003
[2] PENN STATE UNIV,COLL BUSINESS ADM,UNIVERSITY PK,PA 16802
来源：
JOURNAL OF CONSUMER AFFAIRS | 1981年 / 15卷 / 01期
关键词：
D O I：
10.1111/j.1745-6606.1981.tb00695.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：115 / 127
页数：13
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