THE DIVERSIFICATION OF THE NON-AGRICULTURAL ACTIVITIES IN HOUSEHOLD FAMILY IN RURAL AREAS

In addition to agriculture, which is the main economic activity, in rural areas we find a number of non-agricultural activities. They are held in a few small and medium enterprises. Despite the increasing trend of private entrepreneurs in rural areas, the number of non-agricultural activities is still low. The extension of the SMEs activities meets a number of obstacles related to: the supply of resources, the work itself, problems faced by entrepreneurs. The analysis of non-agricultural activities on the rural markets from the study made it possible to identify a typology of their three areas of relief. This type of analysis allowed the four components of marketing mix's, namely: non-agricultural product, price, distribution, promotion.