INVESTMENT CRITERION IN MAINTENANCE OF COMPETITIVENESS OF A REGION IN WORLD ECONOMIC CRISIS

The global economic situation that has developed during the global financial crisis sets new quality requirements for competitiveness and investment attractiveness of countries, territories, industries and projects. Competitiveness of a region is directly dependent on the ability to attract domestic and foreign investors for the implementation of social-economic development, on the degree of favourable investment climate. Work on improving the investment climate is held at both the federal and regional levels. Investment climate is a complex, highly aggregated category that includes a set of political, economic, social, domestic and other factors predetermining the validity of investing with an appropriate degree of risk and the possibility of their effective use. Investment climate should be viewed as an object of regional investment policy. The criterion of its condition is the amount of investment resources involved in the regional economy. State of the investment climate is primarily dependent on the profitability of the invested capital. In a market economy, investment climate is the most common criterion for the allocation of investment resources. Solving the problem of improving the investment climate will be more successful in providing targeted ongoing efforts of regional authorities to address the most pressing and relevant challenges for the region. Investment is the path of economic development of any country. Features of the regional investment policy are determined by specific economic and social policies in the region, the level of economic potential and attractiveness for investors (including foreigners). There are areas managed to use its competitive advantages and continue to attract investment at high rates. The indicator in this format is experience of Krasnodar Territory, a type of agro-industrial region, and, according to experts, ranked in the top ten among Russian regions. Assigning a rating "Standart Poor's" allows investors to make right decisions when choosing investment targets, and this in its turn allows you to upgrade many of the production, expand the range of products, increase revenue boundary of the treasury. Assigning a rating is an estimation of work of Krasnodar region's administration, aimed at stable development of the region's economy and its competitiveness.