THE ROLE OF MARKETING IN MASS-TRANSIT - AN EMPIRICAL-INVESTIGATION

被引：0

|

作者：

SMITH, MF ^{[1
]}

RAZZOUK, NY ^{[1
]}

RICHARDSON, SA ^{[1
]}

机构：

[1] RIVERSIDE TRANSIT AGCY,MKT MANAGEMENT,1825 3RD ST,RIVERSIDE,CA 92507

来源：

TRANSPORTATION JOURNAL | 1990年 / 30卷 / 01期

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D O I：

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中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

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页码：30 / 35

页数：6

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