ATTITUDE MEASURES THAT PREDICT PURCHASE

被引：0
|
作者：
AXELROD, JN [1 ]
机构：
[1] XEROX CORP,DIV BUSINESS PROD & SYST,NEW YORK,NY
来源：
JOURNAL OF ADVERTISING RESEARCH | 1968年 / 8卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：3 / 17
页数：15
相关论文
共 50 条
  • [1] Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase
    Viot, Catherine
    Le Roux, Andre
    Kremer, Florence
    [J]. RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION, 2014, 29 (02): : 3 - 31
  • [2] AN ATTEMPT TO PREDICT THE PERFORMANCE OF 3-MAN TEAMS FROM ATTITUDE MEASURES
    CHAPMAN, LJ
    CAMPBELL, DT
    [J]. JOURNAL OF SOCIAL PSYCHOLOGY, 1957, 46 (02): : 277 - 286
  • [3] Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention
    Raja, Md Washim
    Anand, Sandip
    Allan, David
    [J]. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2023, 35 (05) : 486 - 501
  • [4] Attitude and Purchase Intention to Generic Drugs
    Arcaro, Ricardo
    da Veiga, Cassia Rita Pereira
    da Silva, Wesley Vieira
    Pereira da Veiga, Claudimar
    [J]. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2021, 18 (09)
  • [5] ADJUSTING STATED INTENTION MEASURES TO PREDICT TRIAL PURCHASE OF NEW PRODUCTS - A COMPARISON OF MODELS AND METHODS
    JAMIESON, LF
    BASS, FM
    [J]. JOURNAL OF MARKETING RESEARCH, 1989, 26 (03) : 336 - 345
  • [6] Do measures of risk attitude in the laboratory predict behavior under risk in and outside of the laboratory?
    Charness, Gary
    Garcia, Thomas
    Offerman, Theo
    Villeval, Marie Claire
    [J]. JOURNAL OF RISK AND UNCERTAINTY, 2020, 60 (02) : 99 - 123
  • [7] Do measures of risk attitude in the laboratory predict behavior under risk in and outside of the laboratory?
    Gary Charness
    Thomas Garcia
    Theo Offerman
    Marie Claire Villeval
    [J]. Journal of Risk and Uncertainty, 2020, 60 : 99 - 123
  • [8] The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising
    Lee, Eui-Bang
    Lee, Sang-Gun
    Yang, Chang-Gyu
    [J]. INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2017, 117 (06) : 1011 - 1036
  • [9] Implicit Attitude Measures
    Steffens, Melanie C.
    Jonas, Kai J.
    [J]. ZEITSCHRIFT FUR PSYCHOLOGIE-JOURNAL OF PSYCHOLOGY, 2010, 218 (01): : 1 - 3
  • [10] FORECASTING INTENTION TO PURCHASE - ATTITUDE VERSUS EQUITY
    EVANS, RH
    [J]. PSYCHOLOGICAL REPORTS, 1983, 53 (03) : 1143 - 1148
12345