DIFFERENCES BETWEEN ADVERTISING AND PROGRAM EXPOSURE FOR CAR RADIO LISTENING

被引：0
|
作者：
ABERNETHY, AM
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1991年 / 31卷 / 02期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：33 / 42
页数：10
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