UNSUCCESSFUL INNOVATION IN INDUSTRIAL MARKET

被引：3

|

作者：

BANTING, PM

机构：

来源：

JOURNAL OF MARKETING | 1978年 / 42卷 / 01期

关键词：

D O I：

10.2307/1250335

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：99 / 100

页数：2

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