Pseudo Knowledge Sharing: The Influence of Trust and Guanxi Orientation

Despite the fact that knowledge sharing has been deemed as a competitive advantage and business sustainability tools for organizations, however many researcher has underpinned the deleterious impact knowledge sharing can bring forth to an organization performance. To date, it is found that minimal empirical research has been devoted to the dark side of knowledge sharing activities. Thus, this present study aims to extend this aspect specifically on pseudo knowledge sharing (PKS). The present study was setup to investigate the influence of trust (both cognitive and affective based trust in colleagues), and Guanxi orientation (GXO) towards PKS. A survey was adopted to examine on the developed research framework of this present study. The survey is completed by 264 employees from 32 multimedia super corridor (MSC) status companies within Klang Valley. MSC status organizations are given to firms that have strong focus on information communication technology (ICT) in producing or delivering its product or services. Regression analysis was used to examine the research framework. The correlation analysis reveals that there is significant negative relationship for both affective and cognitive based trust on PKS. In the same analysis, GXO also posited a significant negative impact towards PKS.