Concepts, Crises and Campaigns: How Political Professionals Define Electoral Crisis

This article enhances understanding of congressional campaigns by exploring how political professionals define campaign crises. Existing academic literature uses binary measures of candidate scandals as a proxy for campaign crises. However, in-depth interviews with senior political consultants and other experienced campaigners demonstrate that political professionals view crises as complex, interactive events. While scandals are one kind of campaign crisis, a variety of other factors account for most crises. After categorizing the different kinds of crises political professionals describe, a typology is developed to analyze the internal, external, expected and/or unexpected dimensions of campaign crises. This article focuses on crises in U.S. House and Senate campaigns, although general lessons apply to campaigns at other levels. (C) 2006 by The Haworth Press, Inc. All rights reserved.