STRATEGIC GROUP TECHNIQUE - INVOLVING MANAGERS IN STRATEGIC-PLANNING

被引:1
|
作者
FULMER, W [1 ]
FULMER, R [1 ]
机构
[1] COLUMBIA UNIV, NEW YORK, NY 10027 USA
关键词
D O I
10.1016/0024-6301(90)90202-F
中图分类号
F [经济];
学科分类号
02 ;
摘要
This article describes a process by which top management can be involved in strategic planning without losing the contribution of the CEO, key senior managers and the planning staff. In addition, it describes a recent application of the process. © 1990.
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页码:79 / 84
页数:6
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