PSYCHOLOGY OF CIGARETTE ADVERTISING - PROFESSIONAL PUFFERY

被引：0

|

作者：

FINE, GA

机构：

来源：

JOURNAL OF POPULAR CULTURE | 1974年 / 8卷 / 03期

关键词：

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

引用

收藏

页码：513 / 522

页数：10

相关论文

共 50 条

[1] Visual puffery in advertising
Fetscherin, Marc
Toncar, Mark
INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2009, 51 (02) : 147 - 148
[2] ADVERTISING PUFFERY QUESTIONED
GRANT, KG
POPULAR COMPUTING, 1983, 2 (10): : 10 - 10
[3] PROFESSIONAL PUFFERY
PARSONS, L
AMERICAN JOURNAL OF SURGERY, 1983, 146 (06): : 692 - 696
[4] Trends of puffery in advertising - a bibliometric analysis
Punjani, Krunal K.
Kumar, V. V. Ravi
Kadam, Sanjeev
BENCHMARKING-AN INTERNATIONAL JOURNAL, 2019, 26 (08) : 2468 - 2485
[5] The great American blowup: Puffery in advertising and selling
Eighmey, J
JOURNAL OF PUBLIC POLICY & MARKETING, 1999, 18 (01) : 132 - 132
[6] Exploring Variations of Hyperbole and Puffery in Advertising
Stern, Lesa A.
Callister, Mark
JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, 2020, 41 (01): : 71 - 87
[7] Psychology for sale: The ethics of advertising professional services
Shead, NW
Dobson, KS
CANADIAN PSYCHOLOGY-PSYCHOLOGIE CANADIENNE, 2004, 45 (02): : 125 - 136
[8] On puffery, Professor Preston, and the societal effects of advertising
Taylor, Charles R.
INTERNATIONAL JOURNAL OF ADVERTISING, 2011, 30 (02) : 201 - 204
[9] The great American blowup: Puffery in advertising and selling
Haley, E
JOURNAL OF ADVERTISING, 1997, 26 (04) : 64 - 65
[10] THE TEMPTATION TO PUFF - PUFFERY IN AUTOMOTIVE ADVERTISING, 1930 TO 1980
VANDENBERGH, BG
KRUGMAN, DM
SALWEN, MB
JOURNALISM QUARTERLY, 1983, 60 (04): : 700 - &

← 1 2 3 4 5 →