ECONOMICS OF KINNOW MARKETING IN PUNJAB VIS-A-VIS DISTANT MARKETS: A CASE STUDY

The study was carried out to compare the economics of kinnow marketed in the local as well as in the distant markets by Punjab farmers. The sampled farmer adopted both the methods of kinnow marketing in local and distant markets. He used to collect the demand and the prevailing prices of kinnow in different markets and arrange the transportation of fruit accordingly after necessary addition in its face value through producer-wholesalerretailer- consumer model. Though '96690 per acre were spent extra by the sampled farmer for marketing the kinnow in the national markets yet '88310 per acre were earned more over the local market at prevailing market prices during 2012-13. Thus, it is evident from the case study that fruit sold in the distant markets after due value addition can fetch better returns over the local market. Further producer-wholesaler-retailer-consumer model is best as per quick disposal of huge quantity of fruit is concerned.