Design and city branding - From school to city

被引：0
|
作者：
Lau, Freeman [1 ]
Leung, Angelica [1 ]
机构：
[1] Kan & Lau Design Consultants, Res & Int Projects, 28-F Great Smart Tower,230 Wanchai Rd, Wanchai, Hong Kong, Peoples R China
来源：
PLACE BRANDING AND PUBLIC DIPLOMACY | 2005年 / 1卷 / 03期
关键词：
City branding; China; Chaozhou; Shantou University; culture and tourism; art and design;
D O I：
10.1057/palgrave.pb.5990027
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The role of design in city branding strategy has moved beyond the creation of an attractive logo and a graphic poster with a bold catchphrase. Graphic design, architecture, interior design, product and design strategy have come together to form a multidisciplinary approach to city branding, tapping into experience once reserved for corporate clients, creating new synergies and helping cities and nations develop culturally, economically and socially. This paper reports on a workshop held on 2nd-5th April, 2004 at Shantou University (Guangdong Province, China), based on a model of city branding developed by Kan and Lau Design Consultants.
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页码：265 / 272
页数：8
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