ADVERTISING, WHAT IMPACT ON THE CHILD'S DIET?

Advertisements who target children pose a real problem in health and ethical terms given the current context of the rise of obesity levels. The solutions open to legislators are, however, far from clear as highlighted by the results of research undertaken in various countries. The options tested range from a total ban of the messages to a stiffer monitoring of their contents. This article tries to shed light on the current debate and emphasizes the role that food culture can play in this context.