MONEY AND THE PARTY VOTE IN STATE HOUSE ELECTIONS

The research presented here is designed to answer some of the questions that remain regarding the impact of campaign expenditures on state legislative elections. Analysis of data from 12 states indicates that there is a significant relationship between campaign expenditures and the party vote in state house elections. The effect of expenditures conforms to the principle of diminishing marginal returns. The relationship, in several states, attains a level that make expenditures among the most important factors in state house races. Finally, the analysis uncovers both interstate and partisan differences in the importance of expenditures, a finding that opens up a whole new set of research questions.