FINANCIAL INSTRUMENTS AND MARKETING TECHNOLOGIES OF INCREASE DYNAMIC SALES WITH RUSSIAN CAR DEALERSHIP CENTERS

被引：0

作者：

Selivanova, A. G.

Shevchik, E., V

机构：

来源：

TERRA ECONOMICUS | 2013年 / 11卷 / 01期

关键词：

auto dealerships; automotive components; foreign motor-car manufacturers; competitiveness; financial instruments; marketing technologies;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In the conditions of post-crisis development the Russian auto dealership companies are compelled to increase sales volumes in the market by changing marketing model for ensuring competitive positioning. The article analyzes some peculiarities of changing infrastructure of the Russian auto market in consequences of external and internal factors as well as application of financial instruments and marketing technologies.

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页码：68 / 73

页数：6