共 25 条
- [1] MANAGERIAL MARKETING - PERSPECTIVES AND VIEWPOINTS - KELLEY,EJ AND LAZER,W [J]. JOURNAL OF MARKETING, 1968, 32 (03): : 110 - 111
- [2] MANAGERIAL MARKETING, PERSPECTIVES AND VIEWPOINTS - KELLEY,EJ, LAZER,W [J]. JOURNAL OF MARKETING, 1960, 24 (04): : 122 - 123
- [6] INTERDISCIPLINARY CONTRIBUTIONS TO MARKETING-MANAGEMENT - LAZER,W, KELLEY,EJ [J]. JOURNAL OF MARKETING, 1960, 25 (01): : 111 - 112
- [7] MARKETING - STRATEGY AND FUNCTIONS - KELLEY,EJ [J]. JOURNAL OF RETAILING, 1965, 41 (04) : 59 - 60
- [8] MARKETING PLANNING AND COMPETITIVE STRATEGY - KELLEY,EJ [J]. JOURNAL OF MARKETING, 1972, 36 (04): : 113 - 113
- [10] MARKETING MANAGEMENT - SYSTEMS PERSPECTIVE - LAZER,W [J]. JOURNAL OF MARKETING, 1972, 36 (02): : 100 - 101