SALES EFFECTS OF IN-STORE ADVERTISING

被引：0
|
作者：
WOODSIDE, AG
WADDLE, GL
机构：
[1] UNIV S CAROLINA,MKT DEPT,COLUMBIA,SC 29208
[2] SWEDISH SCH ECON,HELSINKI,FINLAND
[3] FINNISH SCH ECON,HELSINKI,FINLAND
[4] CLEMSON UNIV,CLEMSON,SC 29631
来源：
JOURNAL OF ADVERTISING RESEARCH | 1975年 / 15卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：29 / 33
页数：5
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