Strategic alliances in the Mexican film industry to acquire and maintain a competitive advantage from the decade of the nineties

The MFI (Mexican Film Industry) is an economic activity and one that is very important for society, because it is a cultural and recreational activity that generates jobs and that, at certain times, has contributed to the development of the country. In 2009, cultural and recreational industries came to indicate nearly 7% of the Gross Domestic Product (GDP) in Mexico (empresaexterior. com 2009). Given the importance of the FMI in terms of its contribution to the growth and development of Mexico, the overall objective of this research focuses on identifying and assessing the importance of the development of cooperation agreements among members of the productive chain, such as producers, distributors, and exhibitors, in order to create and sustain competitive advantages in this industry and the manner in which these advantages can be exploited to obtain superior results. Additionally, it sought to determine whether these agreements developed by the MFI have actually improved in terms of the aspects that led to their implementation, assessing the results in terms of number of films produced, jobs created, and product positioning.