CONJOINT-ANALYSIS AND MULTIDIMENSIONAL-SCALING - A COMPLEMENTARY APPROACH

被引：0

|

作者：

GREEN, PE ^{[1
]}

KRIEGER, AM ^{[1
]}

CARROLL, JD ^{[1
]}

机构：

[1] AT&T BELL LABS,INFORMAT PRINCIPLES RES LAB,TECH STAFF,MURRAY HILL,NJ 07974

来源：

JOURNAL OF ADVERTISING RESEARCH | 1987年 / 27卷 / 05期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：21 / 27

页数：7

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