THE EFFECT OF MONETARY INDUCEMENT ON MAILED QUESTIONNAIRE RESPONSE QUALITY

被引：45
|
作者：
MCDANIEL, SW [1 ]
RAO, CP [1 ]
机构：
[1] UNIV ARKANSAS,LITTLE ROCK,AR 72204
来源：
JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 02期
关键词：
D O I：
10.2307/3150939
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：265 / 268
页数：4
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