Making sense of the science behind fruit fly control

The removal of traditional organophosphate sprays to control fruit fly in Australia has prompted the implementation of Area-wide management as a solution to manage Mediterranean fruit fly (Medfly) in the southwest of Western Australia, which requires participation of both commercial and backyard fruit growers. One of the reasons for the low uptake of Medfly control is people failing to recognise the importance of controlling fruit fly all year round. A fruit growth development calendar of 27 common fruit plant species was prepared to demonstrate the influence of Medfly occurrence on properties from an individual and collective perspective. This material together with information based on the fruit fly life cycle served to engage the public and to 'make sense' of the ecological principles that explain persistent Medfly populations despite control efforts. Meaningful scientific evidence helps interpret the natural processes surrounding Medfly, facilitating the communication process required to improve Medfly control.