BUSINESS COMPETITION ANALYSIS OF IRAN'S AIRLINE INDUSTRY USING FUZZY TOPSIS METHOD

This paper adopts a fuzzy TOPSIS multi-method approach for studying Iran's airline industry. First, the highly complex nature of competition in this sector is described. Then, the components of the methodology and its eclectic approach are examined. Application of fuzzy TOPSIS technique to Iran's airline industry will make it possible to rank its airlines in the light of key success variables of this sector. This paper also evaluates the empirical findings of fuzzy TOPSIS method from a managerial perspective. Data analysis reveals that the competitive price has the greatest weight among performance criteria of airlines. The results of this research indicate the superiority of private airlines over public ones in obtaining competitive advantages due to their stable management, paying attention to advertising, improving quality of services and reducing variable costs.