EVOLUTION OF THE MARKETING ORGANIZATION - NEW FORMS FOR TURBULENT ENVIRONMENTS

被引：338
|
作者：
ACHROL, RS
机构：
来源：
JOURNAL OF MARKETING | 1991年 / 55卷 / 04期
关键词：
D O I：
10.2307/1251958
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：77 / 93
页数：17
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