METAPHOR IN PROMOTIONAL COMMUNICATION - A REVIEW OF RESEARCH ON METAPHOR COMPREHENSION AND QUALITY

被引：0
|
作者：
WARD, J [1 ]
GAIDIS, W [1 ]
机构：
[1] MARQUETTE UNIV,MILWAUKEE,WI 53233
来源：
ADVANCES IN CONSUMER RESEARCH | 1990年 / 17卷
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：636 / 642
页数：7
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