Music festivals tourists' profile: the case of the "Pirineos Sur" International Festival of Cultures' audience

The International Festival of Cultures Pirineos Sur is a successful consolidated festival. Nonetheless, the organizer, Diputacion Provincial de Huesca, needed to get to know in detail the profile of the audience, its loyalty and in what extent the Festival is a tourism resource for the territory. In order to achieve those objectives, an in situ survey to 664 people was undertaken. Results show that the age of the audience influences the activities they attend as well as the kind of accommodation and the expenditure. The degree of loyalty is high. The Festival is clearly a tourism resource of great importance for the Valle de Tena, where the event takes place.