THE REPRESENTATION OF BLACK WOMAN IN BRAZILIAN PUBLICITY

被引：0
|
作者：
Viana, Monnalisa Coelho [1 ]
da Silva, Valdirene Cassia [1 ]
机构：
[1] CEULP ULBRA, Palmas, TO, Brazil
来源：
HUMANIDADES & INOVACAO | 2016年 / 3卷 / 02期
关键词：
media; identity; black women; advertising;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This study aimed to identify the way black women perceive themselves in the advertising campaigns and also to comprehend the influence of this perception on their identity construction. In order to achieve the results, 195 semi-structured interviews were performed with students from many graduation courses of CEULP/ULBRA. The dialectical method was applied, by a quantitative qualitative approach. We believe advertising speech configures a new symbolic universe of production and reproduction of the prejudiced representations of black women on media and, by extension, in society.
引用
收藏
页码：104 / 121
页数：18
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