INTERPERSONAL INFLUENCE ON CONSUMER-BEHAVIOR - ATTRIBUTION THEORY APPROACH

被引：132

|

作者：

CALDER, BJ

BURNKRANT, RE

机构：

[1] NORTHWESTERN UNIV,DEPT MARKETING,EVANSTON,IL 60201

[2] NORTHWESTERN UNIV,DEPT PSYCHOL,EVANSTON,IL 60201

[3] UNIV CALIF BERKELEY,DEPT MARKETING,BERKELEY,CA 94720

来源：

JOURNAL OF CONSUMER RESEARCH | 1977年 / 4卷 / 01期

关键词：

D O I：

10.1086/208676

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：29 / 38

页数：10

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