The Online External Communication Management with the Visiting Public in Museums and Art Centers in Malaga

被引：0
|
作者：
Soler Humanes, Ana [1 ]
机构：
[1] Univ Malaga, Delta Ingn Infraestruct & Serv, Barcelona, Spain
来源：
REVISTA INTERNACIONAL DE RELACIONES PUBLICAS | 2013年 / 3卷 / 06期
关键词：
Management; External communication; Museums; Malaga; 2.0; web; Public Relations;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The following research analyses the management of the online external communication with the visiting public in museums and art centers in Malaga, focusing on the use of web pages and 2.0 platforms to attain their objectives. The sample includes the three most visited museums in Malaga: Picasso Museum, Carmen Thyssen Museum and the Contemporary Art Center (CAC). The results show that communication online of the museums keeps being traditional, although there is a clear progress in adapting to the digital environment.
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收藏
页码：197 / 216
页数：20
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