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Methods of Web Marketing and Search Optimization for Libraries that Receive a Profit from the Use of their Sites within the Framework of the "Reader-Library" System
被引：1
|作者：
Zakharov, A. V.
[1
]
机构：
[1] Moscow State Univ Culture & Arts, Dept Appl Math, Moscow, Russia
关键词：
profit;
libraries;
sites;
web marketing;
SEO;
TCI;
D O I：
10.3103/S0147688214020154
中图分类号：
G25 [图书馆学、图书馆事业];
G35 [情报学、情报工作];
学科分类号：
1205 ;
120501 ;
摘要：
This paper considers the methods of web marketing and search optimization for libraries that receive a profit within the framework of the "reader-library" system. It analyzes potential incomes of the first-rate library sites (that are in the TOP-ten search results by attendance) and shows the methods that affect the growth in the efficiency of key site indicators that are responsible for its place in search results.
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页码：140 / 144
页数：5
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