The Best Presentation Competition: A Project To Motivate Students In Marketing

This teaching note presents an activity consisting in oral presentations by 2nd year students in marketing in the form of a competition. The triple objective of this activity is to develop public speaking skills, initiate students in documentary research and in sharing findings and increase students' motivation for improving their language skills in general. A description of the different steps of the activity will be provided: the learning process of presentation techniques, oral presentation in class and feedback, then the competition. Finally, all the stages of the activity will be assessed by analyzing the results of a survey given to the students and appraising the positive and negative points, which the teachers noted throughout the course. To conclude, required changes will be suggested in order to repeat the activity more successfully..