Social Servicescape: The Impact of Social Factors on Restaurant Image and Behavioral Intentions

被引：63
|
作者：
Jang, Yeajin [1 ]
Ro, Heejung [2 ]
Kim, Tae-Hee [3 ]
机构：
[1] LOTTE Econ Res Inst, Seoul, South Korea
[2] Univ Cent Florida, Rosen Coll Hospitality Management, 9907 Univ Blvd, Orlando, FL 32816 USA
[3] Kyung Hee Univ, Coll Hospitality Tourism Management, Seoul, South Korea
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY & TOURISM ADMINISTRATION | 2015年 / 16卷 / 03期
关键词：
service environment; servicescape; social servicescape; social factors;
D O I：
10.1080/15256480.2015.1054758
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
While most previous research has focused on the physical service environment, research on the social aspect in the service environment is scant. This study examined how social factors (employees, other customers, social crowding, and rapport) in the service environment influence restaurant image and customers' behavioral intentions. Based on past research, a theoretical framework was developed and the data collected from online surveys was analyzed through structural equation modeling. Our findings, based on a survey of 500 participants, suggest that social factors influence restaurant image and, consequently, behavioral intentions.
引用
收藏
页码：290 / 309
页数：20
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